I felt like my own personal work was not as strongly addressed during the final critique, but a lot of the feedback given was applicable to every group member. For example, Lee and Nathan both pointed out that we shouldn’t have established, “nature” as the definition of authentic. This was a good point, and I felt like my group could have spent more time defining what exactly authenticity is. I did not really even think about that because it just seemed like a fact that I would accept.
I felt like we did not communicate the fact that our response to the manifesto was not to take a stance on whether or not advertising is good or bad, but rather to promote the idea that consumers should be more aware of advertising. I felt like that didn’t come across, and we could have stated that more clearly.
In reference to my own work, I learned so much in this process, and I’m really just irritated that I did not get started sooner. ITS NOT ENOUGH TO JUST RESEARCH OR JUST MAKE, doing both AT THE SAME TIME is what has elevated the quality of my thinking and design skills. Researching and exploring multiple different avenues of experimentation at the same time was so crucial to my process. Had I realized this sooner, I think my work would have been more interesting because I would have been able to get more feedback (and have more time to take videos/cut clips together).
I’m really happy with how much I have learned, and I’m so excited to apply these skills on the next project.
Samantha's RCA Process 