V&A Pre-Research Part 4: Edward Reginald

Prints & Drawings Study Room, level C, case Y, shelf 70, box D

I have a lot of problems with this poster.

First of all, why are women always casted as the evil temptresses (a female is literally being represented by a scull)?

Second, the blame is completely shifted onto women?

There is obviously a bias that it is okay for men to be promiscuous but not for women. Even in the second poster it assumes that brides are all supposed to be, “perfect virgins” and a man can still sleep around.

Both of these posters assume that all sexual relationships are heterosexual

The second poster assumes that the point of every marriage is to procreate

“The British Ministry of Health’s campaign against the spread of venereal disease (VD) during the Second World War of 1939-1945 warned men in the armed forces of the risks involved in casual sex, particularly when undertaken with promiscuous (‘easy’) women or prostitutes. ‘VD. The “easy” girlfriend’ is a grim reminder of the ever-presence of syphilis in what seems a macabre trio of death (symbolised by the skull), exotic sexual encounter (in the fleshy , sexual orchid) and feminine attraction (the pink veil).”
The British Ministry of Health’s campaign against the spread of venereal disease (VD) during World War II warned men in the armed forces of the risks involved in casual sex, particularly when undertaken with promiscuous (‘easy’) women or prostitutes. ‘Here Comes the Bride’ reminds the male viewer of his social – and personal – responsibilities, and places the woman in the role of innocent virgin bride, in stark contrast with its companion poster, ‘VD, the easy girlfriend’ (E.2914-1995).

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